Helps increase adoption of Salesforce
As an admin of a 150 user org I am constantly on the lookout for apps and solutions to help my users do work faster.
SalesforceIQ inbox for iPhone has helped tremendously. Users that have been negligent to adopt Salesforce in the past are finally using it, because they find SalesforceIQ easy to use for adding new records and updating existing and outdated records.
Kenny Lumadue about
SalesforceIQ